Description
Test Bank for Global Marketing, Global Edition, 11th edition by Warren J Keegan Download
This is not the typical ebook of the textbook. It is the instructor testbank used by instructors and teachers to create tests and worksheets. Contains all the potential questions and answers that you will actually see word for words on your exams. All test banks are in electronic format and will be downloaded easily to your computer or phone immediately after your payment is confirmed. Payments will be processed instantly, so there is absolutely no waiting and wondering when and if you will even get your testbank! Please note that all sales are final.
Product Details
Title: Global Marketing, Global Edition, 11th edition by Warren J Keegan
Edition: 11th Edition
ISBN-13: 9781292750590
File Format: Word document
Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalization. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analytical tools equip students for professional applications of the 4Ps: product, price, place and promotion.
With an easy-to-consume style and tone, the 11th Edition explores complex shifts in global business and what they mean for marketers. New cases and coverage reflect the rapid pace of change across global economies, commerce and technologies, including social media, AI and other cutting-edge innovations.
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