Description
Test Bank Marketing: Real People, Real Choices, 12th edition by Solomon Download
This is not the typical ebook of the textbook. It is the instructor testbank used by instructors and teachers to create tests and worksheets. Contains all the potential questions and answers that you will actually see word for words on your exams. All test banks are in electronic format and will be downloaded easily to your computer or phone immediately after your payment is confirmed. Payments will be processed instantly, so there is absolutely no waiting and wondering when and if you will even get your testbank! Please note that all sales are final.
Product Details
Title: Marketing: Real People, Real Choices, 12th edition
Edition: 12th Edition
ISBN: 9780138116149
File Format: Word
Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. Students benefit from practice and guidance in making marketing decisions and even establishing a personal brand.
The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills.
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