Testbank for Marketing Research: An Integrated Approach Wilson

Testbank for Marketing Research: An Integrated Approach  Wilson

  • ISBN:9781442517042
  •  ISBN 10:1442517042

This is the official Test Bank available online right now for immediate download. This TestBank is the same file that teachers and instructors use to build and create the tests and exams for their classes. The Testbank contains the exams for every chapter and includes all the questions and the correct answers. Do not miss out on this extremely valuable opportunity! The Test Bank pays for itself in the amount of time you will save by studying the exact questions and answers you will see on your exams. Why spend endless hours studying the wrong material, only to do poorly on the test? End the frustration now, by downloading the official Test Bank.

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Marketing Research is the only Australian marketing research text that focuses equal attention on both qualitative and quantitative research processes, making it one of the most comprehensive and holistic books in this discipline. This concise book places marketing research in the bigger picture of the marketing function and demonstrates how marketing research, and its understanding, should be seen as a key element of marketing rather than a backroom activity performed by statisticians.
The text aims to be concise and easy to read, so all large complicated formulas have been moved to the appendix of each chapter. Students will read and understand the most crucial parts of the chapter and not be ‘side-tracked’ by trying to memorise big formulas.
The authors show how marketing research can be applied to SME’s as well as large corporations.
Four comprehensive booklets on the most popular qualitative and quantitative marketing research software packages available have been written and are available online to support the text.
This book is ideal for those taking a short course in marketing research for the first time.
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