Testbank for Marketing Strategy: A Decision-Focused Approach 8e Walker
- ISBN-13: 978-0078028946
- ISBN-10: 0078028949
This is the official Test Bank available online right now for immediate download. This TestBank is the same file that teachers and instructors use to build and create the tests and exams for their classes. The Testbank contains the exams for every chapter and includes all the questions and the correct answers. Do not miss out on this extremely valuable opportunity! The Test Bank pays for itself in the amount of time you will save by studying the exact questions and answers you will see on your exams. Why spend endless hours studying the wrong material, only to do poorly on the test? End the frustration now, by downloading the official Test Bank.
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.